Cape Fear River Adventures, LLC (“CFRA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://capefearadventures.com (the “Website”) or interact with our services, including AI assisted and automated tools.
We may collect the following categories of information:
• Personal Information: Name, email address, phone number, billing details, and reservation information.
• Usage Data: IP address, browser type, device information, pages visited, and interaction data.
• Customer Communications: Emails, messages, chatbot conversations, reviews, and feedback.
We use collected information to:
• Process reservations and payments
• Provide customer support and safety communications
• Operate and improve our Website and services
• Send marketing or informational messages (where permitted)
• Analyze website performance and user trends
We may use artificial intelligence, machine learning, or automated decision making tools for:
• Customer service responses and chat features
• Marketing, analytics, and performance optimization
• Scheduling, booking assistance, and communications
AI systems may process user submitted data. While we use reasonable safeguards, automated outputs may not always be accurate and are provided for convenience.
Cape Fear Adventures may collect and use your mobile phone number for the purpose of sending SMS (text message) communications when you voluntarily opt in through our website, booking platform, forms, or other authorized methods.
Purpose of Collection
If you choose to receive SMS messages from us, we may use your phone number to send messages related to our services, which may include:
No Sharing of Phone Data
We respect your privacy. Phone numbers and SMS messaging data are not sold, rented, or shared with third parties for their marketing or promotional purposes. Your SMS information is used solely to support and operate Cape Fear Adventures’ text messaging communications.
Data Storage & Protection
We take reasonable administrative, technical, and physical measures to protect your personal information, including phone numbers collected for SMS messaging, from unauthorized access, use, or disclosure. Access to this data is limited to authorized personnel and trusted service providers who support our messaging operations and are contractually required to keep your information confidential.
Data Access, Deletion & Opt‑Out
You may request that we delete your SMS contact information at any time by contacting us using the information provided on our website. You may also opt out of receiving SMS messages at any time by following the opt‑out instructions included in our messages (such as replying STOP).
Message Frequency & Rates
Message frequency may vary depending on your interaction with our services. Message and data rates may apply, depending on your mobile carrier and plan.
We may use cookies, pixels, and similar technologies for analytics, functionality, and advertising. You may control cookie preferences through your browser settings.
We may share information with:
• Trusted service providers (booking platforms, payment processors, email tools)
• Analytics and advertising partners
• Legal authorities when required by law
We do not sell personal information.
Our services may involve minors (e.g., camps). Personal information of minors is collected only with parental or guardian consent and used solely for participation, safety, and communication purposes.
We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.
Depending on your location, you may have the right to:
• Access or request a copy of your information
• Request correction or deletion
• Opt out of marketing communications
California residents may have additional rights under applicable law.
The Website may contain links to third party websites or services. We are not responsible for their privacy practices.
We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent changes.
Cape Fear River Adventures, LLC
100 South Main St.
Lillington, NC 27546
Phone: 919 495 5555